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Marketing and Industry, Company, and Market Analysis Research Guide

Provides comprehensive information in the major areas of Marketing and Business Analysis research.

Where do I find...?

These are commonly asked resources and questions that students and researchers may have about Business, Finance, Economics, and Marketing.

  • How do I find business profiles of an Industry, Company or Country?

Check out the tab in the Marketing and Industry, Company and Market Analysis Guide or click the following link to be taken to the page. Finding Profiles

  • How do I look up financial statements for a company?

You can find financial history for a company by searching EDGAR (SEC).

On the EDGAR main page, click "search company filings". You can search by Name, Ticker Symbol of CIK. By clicking advance search, you can search using the SIC number. For more information on Industry codes including SIC click here. Industry Codes

After searching for the company you are looking for,  you can access the company filings with the SEC. When scrolling through the filings, make sure to use the scroll bar at the end of the table to scroll down to view previous years.

You can also view a company's reports by going to the company's webpage.

*Keep in mind EDGAR is for U.S. holdings, and will not have a company's data for business in a different company. (Example: Apple's filings in Germany)

  • Where can I find Business Reports?

Instructions for finding Business Reports can be found on the Business Reports tab of the Marketing and Industry, Company and Market Analysis Guide or click the following link to be taken to the page. Business Reports

  • Where can I find help to create a business plan?

Check out the business plan tab on the Business and Management Resource Guide. There you can find Campus Resources, Online Guides and Other Resources. Click the following link to be taken to the page. Business Plans

  • Who do I ask if I need help?

The subject specialist for Business, Accountancy, Marketing, etc. is Joy DuBose, Extended Reality and Gaming Librarian. Her office is on the 2nd Floor of the Mitchell Memorial library, behind the writing center. She also holds office hours in the e-Center of McCool hall.  Feel free to stop by or click the following link to make an appointment. Make an Appointment