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Marketing and Industry, Company, and Market Analysis Research Guide

Provides comprehensive information in the major areas of Marketing and Business Analysis research.

Finding Company Profiles

Company profiles contain professional information about a business, its aims, products, and services. Here are some tips on searching the MSU databases for Company profiles:

For Business Source Complete, you use the search bar at the top to search by keyword, title, company entity, NAICS code, etc. To do a general browse, use the Company Profiles link on the far right under "Browse."

For Gale Business Insights, click on advance search under the search bar; on the field drop down tab you can select "Companies" or "Company Ticker".  You can also scroll down until you see "Content type". Here you can limit the search to "Companies". On the main page, under the search bar, you can scroll down and see a tab to "browse all companies". 

Finding Industry Profiles

Industry profiles, also called industry reports, are useful when you need an overview of an industry. Here are databases for searching county profiles:

MSU Databases

For Business Source Complete, use the search bar at the top to search by keyword, NAICS code, title, etc.  To do a general browse, use the Industry Profiles link on the far right under "Browse".

For Hospitality & Tourism Complete search, scroll down to "document type" and you can limit your search to "report". Hospitality & Tourism Complete covers scholarly research and industry news relating to all areas of hospitality and tourism.

For IBISWorld use the search box on the homepage to search by industry name, keyword, or NAICS code. You can also browse different industries by using the "Industries tab" at the top of the page.

For Gale Business Insights, click on advance search under the search bar; on the field drop down tab you can select industries. You can also scroll down until you see "Content type". Here you can limit the search to industries. On the main page, under the search bar, you can scroll down and see a tab to "browse all companies". If you keep scrolling close to the bottom on the left you will see a tab to "browse all industries".


Other Resources

"Search the Dun & Bradstreet Data Cloud, covering hundreds of millions of business records to discover insights about companies of interest to you. Or, search our industry directory to view highlights from our industry reports to gain visibility into growing markets and understand trends and forecasts."

All companies, foreign and domestic, are required to file registration statements, periodic reports, and other forms electronically through EDGAR.

Finding Country Profiles

Country Profiles contain recent data about the country, including economic political, environmental, etc. information. Here are databases for searching county profiles:

MSU Databases

For Gale Business Insights, click on advance search under the search bar; on the field drop down tab you can select "country/territory". You can also scroll down until you see "Content type". Here you can limit the search to "country/territory". On the main page, under the search bar, you can scroll down and see a tab to "browse all companies". If you keep scrolling close to the bottom on the left you will see a tab to "browse all countries/territories".


Other Resources

"The World Factbook presents the basic facts about the world in which we live. We share these facts with the people of all nations in the belief that knowledge of the truth underpins the functioning of free societies."

Contains information about different countries and U.S. relations with them.

Contains historical studies concerning different countries. These reports are free and are able to be viewed in Epub or Pdf.

“The World Bank Group works in every major area of development. We provide a wide array of financial products and technical assistance and help countries share and apply innovative knowledge and solutions to tackle today’s intertwined development challenges.“

"Full profiles provide an instant guide to history, politics and economic background of countries and territories, and background on key institutions."

"IndexMundi contains detailed country statistics, charts, and maps compiled from multiple sources. You can explore and analyze thousands of indicators organized by region, country, topic, industry sector, and type."