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Marketing and Industry, Company, and Market Analysis Research Guide

Provides comprehensive information in the major areas of Marketing and Business Analysis research.

Finding Business Reports

A business report is a collection of business data. These reports may be used to seek our investors and make decisions about the company. ere are some tips on searching the MSU databases for Business Reports.

For Business Source Complete, you use the search bar at the top to search by keyword, title, company entity, NAICS code, etc. After the basic search under "Source Types" you can limit results to Business Reports.

For Gale Business Entrepreneurship,  click on advance search under the search bar; on the field drop down tab you can select and search by: Brand Name, Company Name, SIC Code, NAICS Code, etc.  Under "Content Type" in the advance search you can also limit the search to "business plans".


Other Useful MSU Library Databases for Business Reports

Hospitality & Tourism Complete covers scholarly research and industry news relating to all areas of hospitality and tourism. There is full text for more than 490 publications, including periodicals, company & country reports, and books.

IBISWorld contains a comprehensive collection of Industry Market Research and Industry Risk Ratings. Industry experts research and analyze economic, demographic and government statistics to provide analyses to make smarter decisions, faster.

For business professionals, entrepreneurs, students, and general researchers, Gale Business Insights: Global delivers comprehensive international business intelligence, compiled into a logical, useable context. This unique resource empowers users to not only research topics but also to interpret their research. Deep business intelligence powered by statistical data lets researchers spend less time searching and more time connecting their discoveries to practical applications.