Research Guides: Floral Management Research Guide: Market Research

Library Databases

Access to these databases is limited to current MSU faculty, staff, and students. For best results when accessing library resources when off-campus, you should first log into the MSU Virtual Private Network (VPN), which ITS provides.

IBISWorld
IBISWorld is "the United States' most comprehensive collection of Industry Market Research and Industry Risk Ratings." "IBISWorld's team of economists and industry experts research and analyze economic, demographic and government statistics so you don't have to."
- You may see a MSU login screen when accessing this database, even on the campus network.
Business Source Complete
Business Source Complete contains a wide range of business-related information, including …
- Peer-reviewed articles
- Trade publication articles
- Market research reports
- Industry profiles
- SWOT Analyses
- And more!

Federal Government Data Sources

American Time Use Survey
"The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing. "
Census Data Portal
This new Census website replaces the American FactFinder.
Census Quick Facts
"QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more."
Consumer Expenditure Survey
"The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States."
Industries at a Glance
From the Bureau of Labor Statistics, "[t]hese pages display a ‘snapshot’ of national data obtained from different BLS surveys and programs. Many programs also produce additional industry detail, including state, county, and metropolitan area data."
North American Industry Classification System (NAICS)
NAICS "is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy." It can be very useful when searching databases like Business Source Complete.
Commercial Floriculture Survey
"The Commercial Floriculture Survey provides the number of growers, area of production, quantity sold, percent of sales at wholesale, wholesale prices, wholesale value of production for floriculture commodities, and average number of agricultural workers per farm or ranch."
Bureau of Economic Analysis
"BEA's economists produce some of the world's most closely watched statistics, including U.S. gross domestic product, better known as GDP. We do state and local numbers, too, plus foreign trade and investment stats and industry data."

Mississippi Market Research

Y'all Business
Provided through the office of the Mississippi Secretary of State, Y'all Business provides access to a wide variety of market research data for the state. Free registration is required.

Other Resources for Market Research

There are many other sources for market research information. Here are a couple of other tips:

Trade associations (such as those listed in this guide) often provide market statistics and other resources. Sometimes there's a fee, but they often provide some information for free.
The websites of key players in the industry can be useful. Here you can often find annual reports and other documents that discus not only the specific company but their industry as a whole.
See the library's "Industry, Company & Market Analysis Research Guide" for more information!