Answering Questions by Norbert Schwarz; Seymour SudmanCall Number: HN29 .A67 1996
ISBN: 0787901458
Publication Date: 1995-09-26
"In Answering Questions the authors present a summary of the latest research on the techniques and methods used for uncovering the cognitive and communicative processes used in answering survey questions. Those in the fields of social and behavioral science, survey and marketing research, personnel and program evaluation, psychological and educational testing, and a variety of other fields will find this a practical, useful resource."